Attracting talent to Not for profit organisations

Attracting and retaining talent is a challenge for any organisation, but for non-profit organisations, it can be especially difficult. After all, non-profits are not always able to offer the same salary and benefits packages as for-profit companies. However, there are ways that non-profits can still compete in the talent market and build a strong team of dedicated employees. One key to success is developing a strong employer value proposition.

So, what exactly is an employer value proposition? Essentially, it is the unique set of benefits and rewards that an employer offers to employees in exchange for their skills, experience, and dedication. For non-profits, this can include a sense of mission and purpose, a flexible work schedule, opportunities for professional development, and the chance to make a real difference in the world.

“A strong employer value proposition is critical for any organisation, but it’s especially important for non-profits.

When you can’t offer the same financial rewards as for-profit companies, you need to find other ways to attract and retain top talent. That’s where your employer value proposition comes in.”

Rob Gallacher – Director, PeopleStart HR

Of course, it’s not enough to simply have a strong employer value proposition – you also need to communicate it effectively to potential employees. This means not only highlighting the benefits of working for your organisation, but also showcasing your unique culture and values. One way to do this is through your company’s social media channels or website.

Another important factor in attracting and retaining talent is creating a positive work environment. This can include things like offering flexible hours, providing opportunities for growth and development, and recognising employees for their hard work and contributions. It’s also important to foster a sense of community among employees and create a culture of collaboration and teamwork.

The cost of losing talented employees can be significant for any organisation, but for non-profits, it can be particularly devastating. Not only do you lose the skills and experience of that employee, but you also lose the passion and dedication they brought to their work. Plus, the cost of recruiting and training a new employee can be substantial.

So, if you’re a non-profit organisation looking to build a strong team of talented employees, remember the importance of developing a strong employer value proposition, communicating it effectively, and creating a positive work environment. As Rob Gallacher notes, “When it comes to attracting and retaining talent, non-profits may face some unique challenges. But with the right approach, you can still build a team of dedicated employees who are passionate about your mission and committed to your success.”

Attracting and retaining talent for non-profit organisations is challenging, but not impossible. By developing a strong employer value proposition, creating a positive work environment, and recognising the value of your employees, you can build a team of talented individuals who are dedicated to your organisation’s mission.

As the saying goes, “The strength of the team is each individual member. The strength of each member is the team.”

If you’d like assistance with your Talent Acquisition strategy or to find our about our Recruitment Services please contact us, we’d love to help!


PeopleStart Human Resources is a leading provider of outsourced HR support and recruitment services for not-for-profit organizations across Australia. With a team of experienced HR professionals, PeopleStart HR is dedicated to delivering tailored solutions that help organizations optimize their human capital and achieve their goals.

From recruitment and onboarding to performance management and compliance, PeopleStart HR provides comprehensive support to ensure that organizations can focus on their core mission.

Whether you’re a small nonprofit or a large organisation, PeopleStart HR has the expertise and resources to help you succeed. Contact us today to learn more about our services and how we can support your organisation’s HR needs.